New to independent consulting and struggling to find your lane?

Still having trouble telling your network and prospects “what you do”?

Holding on to a reactive or generalist approach to try and stay booked?

Is your client work veering away from what you do best?

Don’t settle for projects you’re good at.


Design a signature service you’re great at.

I can help you optimize your services and positioning to capture the true value of your expertise in 3 steps:

  1. Extract and synthesize your consulting IP
    (yes, it’s in there 🧠 )


2. Design and validate a repeatable, signature service


3. Attract an eager pipeline of the right clients for you

Been here before?

Let’s take a closer look…

Does any of this sound familiar?:

✅ You’ve set out on the consulting path, and things seem very rosy!

âś… You landed your first wave of clients from your immediate warm network

✅ You’re making more money (hourly) than you did at your corporate or startup job

✅ You’ve had the thrill of completing a first gig, perhaps with high client satisfaction and even gathered a few testimonials and referrals

✅ You’re finally your own boss, maybe for the first time in your career!

But some issues are starting to creep up…

⚠️ You know word of mouth inbounds won’t fill your books forever

⚠️ Your projects vary widely from client to client (by need, topic, industry)

⚠️ You’re still hesitant to call yourself an expert despite your long, impressive career, and are unsure how to describe what you “do”

⚠️ You find yourself acting, or even promoting yourself as a generalist in your space, not heeding the common advice to capture value by niching down

As a result:

⏰ You spend considerable time building bespoke proposals for each inbound lead

📉 Your conversion rate is beginning to dip

💸 You’re unsure what your revenue will look like for the next 1-2 quarters

⌛️ Time is ticking and you’re starting to wonder if your try at independent consulting will turn into a failed experiment

All of these are indicators of the critical pitfall of independent consultants:

Your services and positioning are not centered around your unique expertise.

Imagine having:

  • A clear grasp and articulation of your unique expertise and your positioning in the market

  • A productized service on the shelf that is:

    • Built squarely around what you know best

    • Designed for a specific client profile, which streamlines your sales funnel

    • Set at a fixed price, which precludes uncomfortable sales pitches and rate negotiations

    • A gateway for follow-on engagements

  • A polished set of visual assets at your fingertips to deploy in outbound marketing, thought leadership, client conversations, and engagement work

  • A growing pipeline of qualified leads, eager to buy

It’s time to re-orient your business around what you know best

Hi, I'm Wes Wheless. A fellow independent consultant and seasoned IP creator.

I’ve spent the bulk of my career swimming around in the minds of tech executives, operators, and internal SMEs, extracting and codifying their expertise into monetizable frameworks, talks, and premium courses priced up to $1,000+ per seat.

As an independent consultant myself, I see the direct benefit of a similar IP development process for consultants and fractionals that results in:

  • unique IP, from which you can…

  • build a niche, productized service…

  • and grow an eager, inbound pipeline.

The “Signature Service” Intensive

The Signature Service Intensive is a 6-week side-by-side engagement focused on turning your hard-earned expertise into a niche, repeatable consulting service based on your unique IP.

What is IP exactly?

A consultant’s intellectual property typically consists of proprietary frameworks, processes, or playbooks, derived from your distinct set of experiences, that you can use to structure and solve a particular client problem. Once created, your IP is an evergreen asset that can serve as both the foundation of your consulting practice and your differentiator.

At the end of the Intensive, you will have:

  • A validated positioning built squarely on your identified expertise

  • A turnkey, ready-to-sell productized service to attract new client relationships

  • A set of polished visual assets to use for outbound marketing, thought leadership, and sales calls

  • The muscle to continue developing your IP (and services) as your consulting practice evolves

Strategy calls are 100% commitment-free and confidential.

How it works:

Six weeks from IP discovery to deployment

The Signature Service Intensive consists of:

  • One two-hour kickoff session

  • Five weekly 1-hour working sessions

  • Async iteration and coaching in-between sessions

  • Professional graphic design support

  • During our kickoff, we’ll deep-dive into your career & consulting experiences to-date, unpack where you’ve added the most value, and explore without limitation the types of work that drive your energy

    In the subsequent discovery sessions, we’ll begin synthesizing the through-lines of your experiences and insights into your unique IP

    This is a process I’ve honed over hundreds of hours of discovery with dozens of tech executives and other industry experts

    Most experts I work with have never tried this type of dedicated reflection and synthesis with a thought partner, and are surprised at the gems we uncover in a short time together

    After each session, you’ll receive a written summary of what we discussed, as well as a growing visual mapping of the emerging IP, including artifact mockups

    Between sessions, we’ll iterate async to continue synthesizing our conversations into actionable frameworks and processes that encapsulate your valuable expertise

  • As your IP firms up, we’ll shift gears to design a signature service built around that IP for a specific ideal client profile (ICP)

    This service could look like a proprietary diagnostic, project, or advisory service - each optimized for repeatability within your niche

    We’ll craft an abstract of the new service which you’ll take on an informal listening tour to validate and modify. Don’t worry - this sounds scary, but it’s actually fun and enlightening!

  • As we conclude, we’ll have your IP professionally polished into visual assets by a brilliant, retained graphic designer

    These assets will become shareable thought leadership and marketing content for your new service.

    Finally, we’ll create an outbound roadmap to set you in motion building your brand around your newly codified IP and signature service!

Currently accepting new clients for Intensives to begin in Q2 2024

I do not hard sell. I don’t believe in it, actually.

If we agree there is a mutual fit after our strategy call, you’ll have time to decide if this process is the right investment for your business.

Past IP collaborations include executives & experts from:

Uber

Amazon

Reforge

Adobe

Expedia

Twitter

Persefoni

BCG

Grammarly

Graphite

FAQs

  • The fee for the 6-week Intensive is $10,000 USD. This is comparable in price to ~2 months of premium business coaching, provides hands-on co-creation of your positioning, IP and productized service, and includes professionally-designed visual assets as hard outputs.

    Many consultants will recoup this one-time investment in as little as one client engagement, while the IP, proprietary service, and visual assets will continue to work for you in perpetuity.

  • This is not an outsourced service. This is a “side-by-side” engagement requiring active participation. I’ll take the lead on IP discovery and synthesis, but you’ll take the driver’s seat as the weeks progress.

    You should expect to spend roughly 3-5 hours weekly between sessions iterating on the IP & service hypothesis, conducting listening tour interviews, reviewing design proofs, etc. Remember, we’re re-orienting your business, and on an intentionally short timeframe.

  • All intro calls, kickoffs and discovery sessions are confidential, and all resulting assets and IP remain exclusively yours.

    Discovery sessions will be recorded and auto-transcribed for purposes of IP codification. These recordings will be accessible only to you and me throughout the process, and will be yours to keep.

  • The majority of experts I work with are in growth, marketing, product, and executive functions serving tech or tech-adjacent companies.

    That said, the expertise extraction process is the same regardless of your field. Just in the last year, I’ve codified IP across a broad range of topics from AI to SEO to climate regulations!

    You’re welcome to email me or book a free strategy consultation and we can discuss if you feel your expertise is too technical or specific.

You’ve made it this far.
Let’s take 45 to discuss your consulting strategy.
No strings. No sales pitch.