Your IP already exists in your head…
…it just takes a thought partner and a call or two to get it out
Take a spin through four of my recent IP collaborations with some of tech’s frontier thought leaders
Testimonial: Daley Pritchard | Chief People Officer turned Founder Advisor
Daley is a UK- and UAE-based Chief People Officer for startups and scaleups, most recently and notably at the global mobility fintech Moove.
Daley was ready to take the leap into independent consulting but found he could use a partner to help make sense of the potential lanes he could pursue,
Further, wrangling his vast expertise from decades as a People leader into marketable IP had been on the to-do list, but it’s a tall order on your own.
Together, we worked through self-assessment, niche identification, IP codification, POV development, offer design, and the all-important listening tours.
As is often the case, Daley’s ultimate direction was the result of some unexpected a-ha’s throughout the process, as he describes above.
Case Study: SEO ROI Journey | Ethan Smith, CEO of Graphite, a premier growth agency
SEO is a long-game. Ethan and his renown growth agency Graphite had a mission to empower SEO managers to educate their stakeholders on when they should reasonably expect a return on investment in the channel.
Ethan knows the predictable journey intimately from years in the space -- together, we simplified the message over a few sessions into a cornerstone artifact that would resonate with those less familiar.
Case Study: Corporate Climate Disclosure Drivers | Kristina Wyatt, Chief Sustainability Officer at Persefoni, former SEC special counsel
SEC-mandated disclosure of carbon emissions is imminent. Kristina Wyatt should know. As former SEC special counsel, she helped write the Proposed Rule.
Now in her CSO role at Persefoni, a carbon accounting SaaS, she felt it was important to highlight to her customers the many other reasons a company would want or need to track and disclose their emissions beyond just a mandate from the SEC.
Kristina talked, I prodded and listened, and together we developed a comprehensive framework of disclosure drivers to accelerate understanding in the market.
Case Study: Team Health Engine | Nick Caldwell, former GM of Core Tech at Twitter
Nick has a storied career managing product and engineering teams across Microsoft, Reddit, Looker, (pre-Elon) Twitter, and now Peloton. Across so many teams and contexts, how could we sum up his POV on what makes teams "healthy"?
A few hours of stories and iteration later, and we arrived at the "Team Health Engine", a durable framework and team management methodology applicable to teams well beyond product & eng. This was just one of several frameworks we developed exclusively for a course for Reforge members.