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Recent posts
Posts after Mar 21. can be found here
March 21, 2025
💡 First day of school + IP Builder pilot update
March 20, 2025
💡 A+ Example: Positioning perfection in 9 words
March 19, 2025
💡 The 'orphaned insight' problem
March 18, 2025
March 17, 2025
March 14, 2025
💡 The things that aren't changing
March 13, 2025
March 12, 2025
March 11, 2025
💡 Assessing a stray opportunity - The CZAR test
March 10, 2025
March 7, 2025
💡 A get out of LinkedIn-fluencing free card
March 6, 2025
March 5, 2025
March 4, 2025
💡 Enabling a client's breakthrough
March 3, 2025
February 28, 2025
💡 Just another [fill in the blank] consultant
February 27, 2025
💡 Your horde of competitors is imaginary
February 26, 2025
February 25, 2025
💡 A headshot of your expertise
February 24, 2025
💡 You've gotta talk to strangers
February 21, 2025
💡 Rest assured you're not alone
February 20, 2025
February 19, 2025
February 18, 2025
February 14, 2025
February 13, 2025
💡 When good enough is not enough
February 12, 2025
February 11, 2025
💡 Not your typical consulting interview
February 10, 2025
February 7, 2025
💡 The health insurance question
February 6, 2025
💡 Fractional in title, not in expertise
February 4, 2025
February 3, 2025
January 31, 2025
January 29, 2025
January 28, 2025
January 27, 2025
💡 Infomercials taught us one thing
January 24, 2025
💡 An AI prompt for visual analogies
January 23, 2025
💡 Paint a picture of their pain
January 22, 2025
January 21, 2025
January 20, 2025
January 14, 2025
💡 Shopping for an ideal client [The A-P-I method]
January 13, 2025
💡 Is my secret sauce monetizable?
January 12, 2025
💡 New cadence for the lightbulb!
January 11, 2025
💡 Safeguarding against catastrophes
January 10, 2025
January 9, 2025
💡 Your genius zone defines your bullseye
January 8, 2025
💡 Derive your genius zone statement
January 7, 2025
💡 Follow your genius, simplify your offer
January 6, 2025
December 20, 2024
💡 To shining bright in 2025 [First Mile Foundations]
December 19, 2024
💡 2-Hour Task: Podcast appearance kickstart
December 18, 2024
💡 2-Hour Task: Learn a design tool
December 17, 2024
💡 2-Hour Task: Train your AI in 3 steps
December 16, 2024
December 14, 2024
💡 Pondering your 'genius zone'
December 13, 2024
💡 Notice where you shop this season
December 12, 2024
💡 The generalist's counterpoint
December 11, 2024
December 10, 2024
💡 There's always a deeper cut. Ask John Oliver
December 9, 2024
December 8, 2024
💡 FMF: (Bow)Tie it all together
December 7, 2024
💡 FMF Bonus: Build an audience, build demand
December 6, 2024
💡 FMF #5: You are the scarce resource
December 5, 2024
💡 FMF #4: Something real you can sell
December 4, 2024
💡 FMF #3: Your signature POV is the linchpin
December 3, 2024
💡 FMF #2: Pinpoint your ideal client
December 2, 2024
💡 [Year-end recap] First Mile Foundation #1: Start by looking inward
November 27, 2024
November 25, 2024
💡 Your TED talk, minus the stage
November 24, 2024
💡 Cook from frozen, or from scratch?
November 23, 2024
💡 60-second review - Napkin.ai
November 22, 2024
💡 Specialize as broadly as practical
November 21, 2024
November 20, 2024
November 19, 2024
November 18, 2024
November 16, 2024
💡 What you know vs. what you see
November 15, 2024
💡 You re their emotional guide too
November 14, 2024
November 13, 2024
💡 Eureka moment or shiny object?
November 12, 2024
November 10, 2024
💡 Follow the sound of the river
November 9, 2024
💡 Your minimum acceptable rate unveiled
November 8, 2024
November 7, 2024
💡 Reader rebuttal: Intervention + vitamins = Real client value
November 6, 2024
💡 Anyone can sell a painkiller
November 5, 2024
November 4, 2024
💡 You are a hyperlocal business
November 3, 2024
💡 Give them the locals only tour
November 2, 2024
💡 Reaching for your Michelin star
November 1, 2024
💡 Reinvest your time for max return
October 31, 2024
💡 Allocating your time dividend
October 30, 2024
💡 Reclaimed time is a bonus dividend
October 29, 2024
October 28, 2024
💡 Zipping through your first year
October 27, 2024
💡 GenAI: the tempting glue trap
October 26, 2024
October 25, 2024
October 23, 2024
💡 A client's headshot: a simple curve
October 22, 2024
💡 Your POV, but make it visual
October 21, 2024
💡 Kindling for your signature POV
October 20, 2024
October 19, 2024
October 18, 2024
October 17, 2024
💡 Jolting feet-draggers into action
October 16, 2024
💡 Pitching is an outdated word
October 15, 2024
💡 Moving beyond ad-hoc advising
October 14, 2024
💡 'First-mile' Q&A from the front lines
October 12, 2024
October 11, 2024
💡 Attracting complete strangers
October 10, 2024
October 8, 2024
💡 Supporting your signature POV
October 7, 2024
💡 Anywhere you're asked for a bio
October 6, 2024
💡 Introducing your business, not yourself
October 5, 2024
💡 The many ways to deploy yourself
October 4, 2024
💡 Elevating beyond execution work
October 3, 2024
💡 Even a car salesman does this better
October 2, 2024
October 1, 2024
September 30, 2024
💡 Jerry's apartment was too small
September 29, 2024
September 28, 2024
💡 Side-stepping the moving walkway
September 27, 2024
September 26, 2024
September 25, 2024
September 24, 2024
💡 Could you please be less specific
September 23, 2024
September 22, 2024
September 21, 2024
September 20, 2024
September 19, 2024
💡 I'm better off than I thought
September 18, 2024
September 17, 2024
💡 Should've bought the FastPass
September 16, 2024
September 15, 2024
September 14, 2024
September 13, 2024
September 12, 2024
💡 So what's a fractional anyway
September 11, 2024
💡 Interim fractional vs. signature service
September 10, 2024
💡 All croissants, all the time
September 9, 2024
September 8, 2024
💡 From ICP to MVP: An async mini-series
September 7, 2024
September 6, 2024
September 5, 2024
💡 Stuck on your ICP? Go broad, then narrow
September 4, 2024
September 3, 2024
💡 Design your own puzzle piece
September 2, 2024
September 1, 2024
August 31, 2024
💡 The final angle: your financial stability
August 30, 2024
August 29, 2024
August 28, 2024
💡 Angle 2: Your social orientation
August 27, 2024
💡 Angle 1: Your motivation flow
August 26, 2024
August 24, 2024
💡 Just past diagnosis is differentiation
August 23, 2024
💡 Turning your x-ray lens into a client triage
August 22, 2024
August 21, 2024
August 20, 2024
💡 Specialize, then add a snorkel
August 19, 2024
💡 Reverse-engineer your client's respect
August 18, 2024
August 16, 2024
💡 Ok, but where's the customer?
August 15, 2024
💡 The verdict: Follow the value price
August 14, 2024
August 13, 2024
💡 The finders fee for client value
August 12, 2024
💡 Price triangulation model: Start with revenue goals
August 11, 2024
💡 Triangulating your service price
August 10, 2024
💡 Why I hired my accountant after one call
August 9, 2024
💡 Channel the gall of an aspiring screenwriter
August 8, 2024
August 7, 2024
💡 The IP is coming from inside the house
August 6, 2024
💡 Packing your intellectual suitcase
August 5, 2024
💡 Get your insights into the oven
August 4, 2024
💡 The opposite of the Olympics
August 3, 2024
💡 Doing Daily & the most popular Lightbulbs
August 2, 2024
💡 Value, not scarcity, is the goal
August 1, 2024
💡 The critical ingredient for scarcity
July 31, 2024
July 30, 2024
July 29, 2024
💡 How much do you want to work?
July 28, 2024
July 27, 2024
💡 When they try to annualize you
July 26, 2024
💡 The slide that got my 1st client off hourly
July 25, 2024
July 24, 2024
💡 Let your inner critic choose your pricing model
July 23, 2024
July 22, 2024
💡 Insights from 100 daily lightbulbs
July 21, 2024
July 20, 2024
💡 Listen: Talking all things IP on Stop The Noise podcast
July 19, 2024
💡 Molding an MVP of your service
July 18, 2024
July 17, 2024
July 16, 2024
💡 The next baby step a service hypothesis
July 15, 2024
💡 Sketching your service skeleton
July 14, 2024
💡 Finding clients in your pantry
July 13, 2024
💡 So, what does relief look like
July 12, 2024
July 11, 2024
July 10, 2024
July 9, 2024
💡 911, What's your client's emergency?
July 8, 2024
💡 Landing my first advisory retainer
July 7, 2024
💡 Resisting yesterday's romance
July 6, 2024
July 5, 2024
July 4, 2024
💡 But hands work isn't mindless
July 3, 2024
July 2, 2024
💡 Do it for them, or teach them how
July 1, 2024
June 29, 2024
June 28, 2024
June 27, 2024
💡 The scaffolding provides cover
June 26, 2024
💡 Spotted in the wild: A reader's IP
June 25, 2024
💡 Can't I just use case studies?
June 24, 2024
June 23, 2024
June 22, 2024
💡 The Sixth Sense that almost wasn't
June 21, 2024
💡 Weekend watch: 'Good One: A Show About Jokes"
June 20, 2024
June 19, 2024
💡 What's stopping you in 10 words or less
June 18, 2024
June 17, 2024
June 16, 2024
June 15, 2024
June 14, 2024
June 13, 2024
June 12, 2024
June 11, 2024
💡 Remember the hot pink summer?
June 10, 2024
💡 Describing last night's dream
June 9, 2024
💡 Accelerating the trust curve
June 8, 2024
💡 The invisible farmer's market
June 7, 2024
💡 It's not hard and it's not easy
June 6, 2024
June 5, 2024
💡 Your first date with a client
June 4, 2024
June 3, 2024
June 2, 2024
June 1, 2024
May 31, 2024
May 30, 2024
💡 Never order eggs on your yacht
May 29, 2024
💡 In defense of spaghetti throwers
May 28, 2024
💡 The consultant's quandary - niche framework
May 27, 2024
May 26, 2024
May 25, 2024
May 24, 2024
May 23, 2024
May 22, 2024
💡 Ok, so what does it look like?
May 21, 2024
💡 Going up against the big guys
May 20, 2024
💡 Start with what you're great at
May 19, 2024
May 18, 2024
May 17, 2024
💡 The consultant's expertise loop
May 16, 2024
May 15, 2024
May 14, 2024
💡 Howard Stern, the insight whisperer
May 13, 2024
May 12, 2024
May 11, 2024
May 10, 2024
May 9, 2024
May 8, 2024
💡 Doctor by day, dentist by night
May 7, 2024
May 6, 2024
💡 IP is your expertise delivery driver
May 5, 2024
May 4, 2024
May 3, 2024
May 2, 2024
💡 Closing the loop: Expertise, content, revenue
May 1, 2024
💡 See-saw your expertise into content
April 30, 2024
April 29, 2024
April 28, 2024
💡 The Cheesecake Factory approach
April 27, 2024
April 26, 2024
💡 The final myth: I don't have anything to say
April 25, 2024
💡 Myth 3: Thought leadership is too saturated
April 24, 2024
💡 Myth 2: Thought leadership is too time-consuming
April 23, 2024
💡 Myth 1: Thought leadership = LinkedIn-fluencer
April 22, 2024
💡 The big ick: Thought leadership
April 21, 2024
💡 Manufacture your own expertise eclipse
April 20, 2024
April 19, 2024
April 18, 2024
💡 New rules for what do you do
April 17, 2024
💡 If you're early you're an expert
April 16, 2024
April 15, 2024
💡 Chocolate & peanut butter, your unique lens
April 14, 2024
April 13, 2024